Branding for revolutionary new clean energy provider, Biaco.

Client: Biaco
Industry: Energy
Sector: B2C & B2B


The Future’s Energy™

Biaco Energy stands at the forefront of the sustainable energy revolution, committed to delivering innovative and eco-friendly solutions. Their vision goes beyond just redefining the energy landscape; it’s about helping the world move towards a carbon-free future. This commitment to sustainability and technological advancement is what sets Biaco apart. As their chosen branding partner, Crux developed a brand identity that not only reflects Biaco’s pioneering spirit but also aligns with their mission of a greener, cleaner tomorrow.


  • Brand Audit
  • Brand Identity
  • Logo Design
  • Brand Guidelines
  • Tagline Creation
  • Product Naming
  • Corporate Stationery
  • Marketing Communications
Logo design on a blue background for new clean energy provider BIACO
Logo design on a white background for new clean energy provider BIACO
Brand guidelines for new clean energy provider BIACO

In a pioneering venture with Biaco Energy, Crux faced an exciting opportunity: to create from scratch a brand identity for a new player in the sustainable energy sector. This project wasn’t just about differentiation—it was about defining a vision for an innovative company committed to reshaping the future of energy.

Our journey with Biaco began with the development of a distinctive logo. This logo, a symbol representing Biaco’s core values and aspirations, was a blend of modern design principles and a commitment to sustainability. It was not just a visual anchor but a statement of Biaco’s role in the energy industry.

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The crafting of Biaco’s tagline, “The Future’s Energy,” went beyond mere words—it encapsulated the essence of their mission. This tagline symbolized Biaco’s forward-looking approach and their unwavering dedication to pioneering sustainable energy solutions.

Integral to Biaco’s brand identity was the creation of a comprehensive brand guide. This guide, a blueprint of Biaco’s visual and communicative strategy, included detailed logo usage guidelines, a curated palette of brand colours reflecting their vision, and typography choices that spoke to their modern and accessible identity. It also outlined image and graphical elements guidelines, ensuring consistency and coherence across all platforms.

Logo design on a blue background for new clean energy provider BIACO
An image used for the brand development for Biaco clean energy provider
tone of voice and brand development imagery for Biaco clean energy providers
BIACO clean energy providers branded stationery design on envelopes
Logo design on a green background for new clean energy provider BIACO
roller banner displays for new clean energy provider BIACO
BIACO clean energy providers brand displayed in a tube station on billboard advertising and signage

As we developed each aspect of the brand guide, we focused on how these elements collectively narrate Biaco’s story. The aim was not just to create a brand but to weave a narrative that resonates with Biaco’s ethos of innovation and sustainability. The guide became a cornerstone in maintaining Biaco’s brand integrity and ensuring their message was clearly communicated across all mediums.

In conclusion, our work with Biaco Energy was a testament to Crux’s ability to create a compelling and cohesive brand identity from the ground up. This collaboration highlights our commitment to delivering branding solutions that are not only visually stunning but also deeply rooted in the client’s vision and values. With Biaco, we set a new benchmark in brand creation, laying a strong foundation for their journey in the sustainable energy sector.

“Crux brilliantly captured our vision, crafting a brand identity that resonates with our commitment to sustainable energy. Their expertise has been pivotal in positioning Biaco for future success.”

Rob Wright
Chief Operating Officer – Biaco Energy

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