Client: Orbis Talent Partners
Industry: Executive Search & Recruitment
Sector: Private Equity, Venture Capital & Alternative Investments
Recruiting Excellence™
Overview
Orbis Talent Partners first approached us over six years ago. They’d seen our rebrand for Henley Investments — a client they’d successfully recruited for — and wanted the same clarity and impact for their own brand.
Since then, we’ve worked together to transform Orbis into a credible, confident name in executive search. This has meant building an identity that stretches across every touchpoint, from brochures and sales decks to a new website, campaigns and social branding.
The corporate brochures became a cornerstone. More than just marketing collateral, they’ve become a proven revenue driver, helping Orbis win business and open new conversations in one of the most competitive markets around.
This has been about creating a brand with real authority. A system that works as well in the boardroom as it does online.
Our approach
Executive search is full of safe, lookalike brands. Serif logos, templated brochures, forgettable websites. Orbis needed something sharper.
We built their identity on clarity and confidence. Strong typography. A bold, modern logomark. A design language flexible enough to carry insight, data and storytelling, without losing its edge.
The brochures lead the charge. Designed with precision, they balance hard metrics with a polished narrative, giving prospective clients both proof and confidence. Around them, every element — from sales decks to LinkedIn assets — carries the same consistency.
Digitally, the website and social channels extend that language seamlessly. The result: a brand that’s always on, always credible, always Orbis.
The Result
Six years on, Orbis has a brand that reflects the quality of the talent they place. It drives conversations, wins business and supports growth across markets.
What started with inspiration from Henley has become a long-standing creative partnership, and a brand system that will keep delivering for years to come.
Brian Grover
CEO & Managing Partner – ORBIS
“We rely heavily on the stunning marketing collateral that Crux bring to life for us, time and time again. They are a major revenue driver for our global recruitment boutique and we would recommend them without hesitation.”
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