Client: Aodin
Industry: Luxury Hospitality/Property
Sector: B2C
Space to gather, space to retreat.™
Overview
The Campbell family have been clients of ours for over six years. They first approached us after seeing our rebrand for C2 Capital, a London investment firm whose sharp, refined aesthetic matched the ambition they had for their own family ventures.
Since then, we’ve partnered with them across a series of projects, from Ellis Campbell, their investment company, to several of their charitable foundations. Aodin marks the next chapter in that story.
Set within the grounds of Edradynate Estate, the family’s historic country house and sporting estate, also part of our wider brand work, Aodin is a luxury self-catering farmhouse designed for slow living and Highland simplicity.
Our brief was to create a brand and digital presence that would bring that vision to life: calm, grounded, and quietly luxurious.
Our approach
Aodin isn’t just another holiday let, it’s an experience defined by its setting. We built the brand to reflect that balance of place and poise.
The identity takes cues from the landscape, soft greens, slate greys and natural materials, paired with a geometric logomark crafted from the letters of the name itself. The result is contemporary yet grounded, a balance of design precision and heritage charm.
Typography plays a crucial role: a pairing of modern sans serif and classic Baskerville italic to echo the blend of design precision and timeless charm found throughout the farmhouse.
The website and marketing materials extend that language with editorial clarity, immersive imagery, crafted copy and a tone that invites guests to slow down, breathe and reconnect. Every element was designed to feel effortless.
The Result
Aodin now sits confidently within the Campbell family’s portfolio, a brand that embodies Highland tranquillity, understated luxury and design-led authenticity.
What began as a long-standing relationship has evolved into a creative partnership that continues to shape how the family’s ventures are seen, from investment and philanthropy to hospitality and heritage.
Jamie Campbell
Managing Director – Edradynate
“Crux captured the essence of Aodin perfectly, understated luxury with a real sense of place.”
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