Client: ISOBAR® Compression
Industry: Sportswear & Performance Technology
Sector: B2B & B2C
Beyond Expectation™
Overview
ISOBAR is redefining the sports compression market. It’s a pioneering brand built on precision, innovation, and the science of recovery. Crux has been part of the journey from the outset, shaping the strategy, defining the visual identity, and creating a brand ecosystem that connects elite athletes, sports teams, and everyday performers.
From naming new product lines to building a dynamic digital presence, we’ve evolved ISOBAR into a distinctive, high-performance brand with reach across multiple markets. This work brought together product innovation, athlete endorsements, and cutting-edge technology into one cohesive story — a brand designed to move.
This was brand building at its most integrated. It was rooted in deep sector insight and executed across every touchpoint.
Our approach
The sports compression industry is crowded. Much of it looks and feels the same: generic product shots, forgettable names, and limited consumer connection. ISOBAR had the science, the 3D scanning technology, and the results to prove it. They needed a brand that matched their innovation.
We built ISOBAR’s identity around precision and performance. The visual system is bold and technical, with a modular framework designed to flex across elite sport, medical recovery, and consumer retail. A clean, confident logotype anchors the brand, supported by a high-contrast colour palette and dynamic graphic language. It works as well on an athlete’s kit bag as it does on a trade show screen.
In addition, photography and campaign assets focus on real athletes and real performance. They’re shot with energy and authenticity. Every element, from packaging to event environments, was designed for consistency and impact.
On the digital side, we delivered a fully responsive e-commerce website. The streamlined UI makes custom ordering as intuitive as the products are innovative.
As a result, the brand system is built for growth. It can scale with new product lines, partnerships, and international expansion without losing clarity or recognition.
The Result
ISOBAR now has a brand that performs at the same level as its products. It’s distinctive, credible, and ready to lead the category. From elite partnerships to consumer adoption, the brand has gained visibility and traction across the sports and medical sectors.
From the first workshop to a global presence, Crux has helped ISOBAR move from a promising challenger to a category-defining leader.
Clive Gunther
CEO – ISOBAR Compression
“Crux have been part of ISOBAR since day one. They got what we were about straight away and built a brand that’s helped us grow faster and further than we thought possible.”
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