Client: Tomorrow Wellness
Industry: Health & Wellness/Charity
Sector: B2C
Run together for healthy hearts™
Overview
One Big Run Club is a new social-first brand created for Tomorrow Wellness, a campaign designed to unite runners, clubs and communities around one purpose: raising awareness of cardiovascular health.
When Tomorrow approached us, they had little more than a few ideas in a PowerPoint deck and just 48 hours to launch ahead of World Heart Day. They needed a complete brand… fast.
Crux built everything from scratch: the logo, visual identity, tone of voice and social media launch campaign. In less than two days, we created a full content system built for motion, participation and shareability. From social templates and digital storytelling to a promotional landing page, every touchpoint was designed to inspire people to run together and spread the message.
This was creativity under pressure, and proof of what’s possible when design, clarity and cause collide.
Our approach
This was a brand designed for the feed, not the shelf. Every element needed to live, move and connect online. Built for speed, simplicity and emotion.
We created a visual identity that felt bold, optimistic and instantly recognisable: a confident typographic system, an energising red and pink colour palette, and a logo that captured the campaign’s spirit of unity and action.
The social launch focused on clarity and shareability, designed to cut through, inspire participation and drive sign-ups within hours of going live. Copy and content were built around inclusive, empowering language that spoke to runners of all levels, encouraging them to join, move and make a difference.
Our process was fast, collaborative and instinctive… a creative sprint with purpose at its core.
The Result
In just 48 hours, One Big Run Club went from concept to campaign with a brand that felt confident, complete and ready to run.
It was launched successfully on social media in time for World Heart Day, driving awareness, engagement and action around cardiovascular health. A last-minute brief turned into a meaningful movement and a brand that truly runs on heart.
David Willis
CEO — Tomorrow Wellness
“Amazing effort pulling it all together, we’re really happy with the result. 48 hours, done!”
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