Client: The Oxbridge Group
Industry: Executive Search
Sector: B2B
Overview
Search.Connect.Place™
When a leading New York-based executive search firm needed a full brand transformation, they came to Crux. The Oxbridge Group specialises in placing top-tier investment professionals and wanted a brand that matched the calibre of the talent they recruit.
Having seen our work for high-profile real estate investment firms across the UK and US, they knew we understood the space. This rebrand wasn’t just about visuals. It was about creating a brand that communicates trust, precision, and long-term value.
What we did
- Brand Strategy
- Logo Design
- Tagline Creation
- Brand Guidelines
- Corporate Stationery
- Powerpoint & Pitch Decks
- Brochure Design
- Website Design
- Social Media Branding
Our Approach
With offices in New York and Los Angeles and a reputation built on decades of excellence, The Oxbridge Group needed a brand that reflected both their legacy and ambition. We started with strategic groundwork, mapping out the firm’s positioning, target audiences, and market space. That foundation shaped the identity that followed.
The centrepiece of the new brand is a refined interlocked monogram of ‘O’ and ‘G’, symbolising opportunity and growth. It’s a mark of clarity and connection, designed to scale across everything from pitch decks to digital platforms.
We delivered full brand guidelines to ensure consistency at every touchpoint, defining colour palettes, typography, and image style. The new tagline, Search. Connect. Place., captures the firm’s unique approach to talent — from identifying world-class candidates to building trusted relationships and placing people where they can thrive.
The identity was then applied to a complete suite of materials. Corporate stationery, pitch decks, and presentations were designed with both style and utility in mind. The new website brought the brand online, while tailored social branding helped Oxbridge communicate more clearly with their audience.
The Result
The Oxbridge Group now has a brand that reflects its true stature. It’s modern, authoritative, and built for influence. Every element works together to support their mission and reinforce their position in a competitive market. This is a brand with clarity, confidence, and global credibility. And it’s ready for whatever comes next.
“Crux’s rebranding for The Oxbridge Group was transformative. Their strategic approach and creative excellence elevated our brand, resonating powerfully in the executive search industry. Truly exceptional work.”
Nina Swift
Founder & CEO – The Oxbridge Group
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