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Breathing new life into business space provider

Client: Industrials
Sector: B2B


Find your space™

Industrials is one of the largest UK landlords offering high-quality units with a simple letting process. Their goal is to be the first choice for industrial and warehouse units to let. Their uniquely flexible letting terms, transparent pricing, and support services are all designed to make their customers’ lives easier. As the lead branding and design agency, Crux was appointed to help reposition as the leading provider of industrial business units in the UK.

Dark version of Brand identity/logo design for Multi-let Industrial REIT -
Brand identity/logo design for Multi-let Industrial REIT -
Brand guidelines for Multi-let Industrial REIT -
Presentation folder design for Multi-let Industrial REIT -
Brand book for Multi-let Industrial REIT -
Brochure design for Multi-let Industrial REIT -

We started by talking to all the business stakeholders to understand better who they wanted to be, their aspirations as a business, and, more importantly, what their customers wanted. To appreciate that they (as landlords) provided a service to their customers and not the other way around. It was vital to offer the customers a product they wanted that worked for them, not just the landlord. Which meant not trying to tie them up into knots with long, inflexible leases and wordy legal documentation. You manage your business, and we will take care of everything property. No Surprises. No Constraints. No Problem.

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We created a unique new visual identity that reflected Industrials as a business and would appeal to their customer base. It was essential to deliver a brand image that positioned the company as friendly and approachable, the opposite of the existing neglected industry. The brand icon’s use of negative white space to create the door opening in the shape of an ‘i’ created the brand marque that would become the visual identity for the Industrials brand. The lively supporting colour palette and contemporary typographic styling would make the perfect platform for implementing the brand.


  • Brand Audit

  • Brand Strategy

  • Brand Identity
  • Brand Development
  • Brand Guidelines

  • Corporate Literature

  • Sales & Marketing Literature

  • Environmental Design

  • Web Design

  • Web Build

  • App Design & Development

Icon design for Multi-let Industrial REIT -
Mobile version of business website design for Multi-let Industrial REIT -
Lease guide brochure design for Multi-let Industrial REIT -
Vehicle Graphics on Audi estate for Multi-let Industrial REIT -
Mobile app for Multi-let Industrial REIT -
Shutter image for business website design for Multi-let Industrial REIT -
Find your space strapline for Multi-let Industrial REIT -

To ensure consistency across the brand, we produced extensive brand guidelines for internal and external use. After all, when you’ve done the hard work of creating a stunning brand, the last thing you want is to see what you’ve created used in the wrong way. The new brand identity was rolled out across the business and all customer touchpoints, from the internal office branding and website to customer on-boarding documentation, industrial estate signage, and wayfinding.

This project was one of the most enjoyable we’ve worked on. We were incredibly fortunate that our client and their dedicated and passionate team embraced the whole process, which is one of the main reasons for the rebrand’s success. We’re immensely proud of what everyone has achieved, from beautifully printed marketing communications to an intuitive and user-friendly website stacked out with fantastic features. I was that bit sweeter when your industry recognised it for Best Marketing Campaign at the Property Marketing Awards… 🙂

“We started working with Crux over 6 years ago and since then our business has gone through some pretty major changes and they’ve been there at our side all along. I am hugely appreciative for what they have done – their branding, design and website work will leave a lasting impression on the whole business for years to come.”

Julian Carey
Managing Director – Industrials REIT

Client Relationship: 2016 – Present

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